Complex blend of non-ionic and anionic surfactants with carbonates, polyphosphates, silicates, CMC active-oxygen releasing brighteners, and bleach-stable optical brighteners. Product with highly concentrated composition in surfactants and sequesterers, which make it highly effective in hard water and at temperatures over 70°C. Optimal results in short processes. High performance for washing all kinds of lingerie and linens, easily removing deposited dirt. The brighteners contained in its composition are stable in bleach.